Strategy
Starbucks: First Mate of Innovation
What is lurking at every corner with a cup of fancy-named calorie-induced coffee? Starbucks, a company that turned your everyday coffee trips from mundane to memorable. Originating in Seattle, Starbucks has grown successfully in the last 3 decades and other … Continue reading
A Reason to Feel Blue
The Blue Ocean Strategy is unique in the sense that it is designed to help companies find their way above and beyond what others are doing in convoluted industries, effectively moving them from shark infested waters to the “tranquility of … Continue reading
- Tagged Marketing Strategy, Strategy
Steve Jobs, We Salute You!!!
Remember the light saber battle on the Death Star between Darth Vader and Obi-Wan? No matter how often I see Star Wars and I’ve seen it way too often to be normal, it absolutely breaks my heart to see that … Continue reading
Money Down the Drain – Top 5 Reasons
As we mentioned in our recent post, Is Social Media Overrated, we often talk to potential clients that want to pursue a particular area of marketing because everyone else is doing it. It’s a statistical fact that over 80% of … Continue reading
Is Social Media Overrated?
In our line of work we always run across potential clients that say they (1) Either want to increase their Social Media presence or they (2) Want to establish a Social Media presence. Invariably we have to ask, “Why do … Continue reading
