The Blue Ocean Strategy is unique in the sense that it is designed to help companies find their way above and beyond what others are doing in convoluted industries, effectively moving them from shark infested waters to the “tranquility of … Continue reading
Facebook’s product manager for Pages Insight, David Baser, has said that the social media website will begin to measure and make available to advertisers much more specific measurements of app and ad interaction and traffic. These measurements will include likes, … Continue reading
In the app world, hundreds of thousands of apps fight for your attention. They fight for the chance to be downloaded and talked about, to make it into the big leagues like Angry Birds. Ok, so maybe not quite like … Continue reading
Social Television is not something new. First attempted in the early 2000s, Social TV aimed to connect viewers of television with their friends and families when they weren’t watching the same screen. This was in an effort to recreate the social aspect of television that … Continue reading
What is lurking at every corner with a cup of fancy-named calorie-induced coffee? Starbucks, a company that turned your everyday coffee trips from mundane to memorable. Originating in Seattle, Starbucks has grown successfully in the last 3 decades and other … Continue reading
At the Macworld Expo of 2007, Steve Jobs announced that Apple would come out with a new cellphone and change the company’s name from Apple Computer Inc. to Apple Inc. They believed that the computer was not the focus of … Continue reading
